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JAX FAX eMagazine
Cover feature: Philippines
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Includes Editorial & Listings

MAY 2011eMagazine
Cover feature: India
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April 2011eMagazine
Cover feature: India
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March 2011 eMagazine
Cover feature: Thailand
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February 2011 eMagazine
Cover feature: Egypt
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January 2011 eMagazine
Cover feature: China

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December 2010 eMagazine
Cover feature: Israel
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November 2010 eMagazine
Cover feature: Cyprus
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October 2010 eMagazine
Cover feature: Germany
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September 2010 eMagazine
Cover feature: Flanders
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August 2010 eMagazine
Cover feature: Thailand
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July 2010 eMagazine
Cover feature: Czech Republic
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June 2010 eMagazine
Cover feature: Kenya
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May 2010 eMagazine
Cover feature: Korea
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April 2010 eMagazine
Cover feature: Croatia
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March 2010 eMagazine
Cover feature: Spain
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February 2010 eMagazine
Cover feature: Antigua
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January 2010 eMagazine
Cover feature: China
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EDITORIAL ARCHIVES
from 2001 to 2011
CLICK ON A REGION
TO VIEW DESTINATONS

ASIA
ROUND UPS
Summer Festival Calendar 0411
AUSTRALIA

Wine Trail 711
Natural Wonders 12/10
Ten Things To Experience in Sydney 8/10
From Culture to Nature 12/09
Aussie Outback 1/09
Melbourne's Wild Side• 0708
Driving Business • 02/ 08
Hidden Secrets • 08/ 07
Stellar Attractions • 02/ 07

CHINA
Traveling with Children 0611
Beijing Your Way COV 1/11
Hotel Boom Continues 10/10
Voluntourism 7/10
Tthe Real China COVER 1/10
Beijing Hotel Boom 11/08
Reaches for the Moon • 03/ 08
Tourism Wave • 11/07
Guangzhou • 03/ 07

COOK ISLANDS
Live out your dream 09/08
The latest Hot Spot • 12/07
Paradise Contention • 10/07

FIJI
Fiji’s Many Faces 9/10
Tropical Touchdown 10/08
Smile You're on Fiji • 02/ 08
Tropical Getaway • 01/06

INDIA
Selling Strategies COVER 0411
Rail Odyssey 0311
A Bright Future 10/10
Awestruck in India &
New Travel Products for 2010-11
Expands Tourism Territory 3/10
Cultural Journey 12/09
Mumbai Revisited 3/09
Kochi: Calm, Complex 12/08
Sacred to Sublime • 08/08
Mumbai's Bollywood • 05/ 08
Driving Business • 12/07
Madyha Pradesh • 07/ 07
Maharashtra • 06/ 07
What's New • 05/ 07

JAPAN
Rail Is Back Online 0611
Neo-Ryo 11/10
2010 is Visit Japan Year 5/10
Jeju’s Enticing Mix 12/09
Luxury Travel Forum 1/09
In and out of Tokyo • 08/ 08
KOREA
UNESCO Folk Villages 0211
Ceramic Arts 9/10
Historic & Cultura 5/10 COVER
48 Hours in Seoul 11/09
Traveling to Korea to Eat 10/09
Affordable Seoul 1/09
New Arts Center • 09/08
Sancturay in Temples • 12/07

Jeju Island • 02/ 07
ASTA Expo • 01/ 07

LAOS
Cave City Opens • 04/ 07
MACAU
Beyond Gaming • 01/ 08
Taking a Bow • 07/ 07

MALAYSIA
Sizzling Malaysia 3/10
Sight seeing • 02/06
NEW CALEDONIA
The Secret is Out • 07/08
NEW ZEALAND
A Taste of Wine Country
Bumped Ski Season 08/09
Discounted Five-Star 3/09
Luxury & Adventure • 04/ 08
Hidden Secrets • 08/ 07

PHILIPPINES
Man’s Conquest, Nature’s Bounty COVER 0511
SINGAPORE

What Makes Singapore Hot for 2010? 01/10
Singapore Corners SE Asia Market 10/09
Value and Deals 7/09
TAIWAN
Lantern Festival 3/10
Warm Welcome • 03/06

THAILAND
Thai the Knot 0511
Don’t Call it a Comeback 0311
Welcomes Visitors Back 8/10

City Chic to Rural Respite 5/10
Asia’s New Island of Tourism 3/10
Elephant Back Riding • 08/06

Exotic Bangkok • 02/06
VIETNAM

Luxurious Adventure • 09/07


CARIBBEAN
ROUND UP FEATURES
Spanish Flavors: 711
Family Stay & Play 0611
Natural Attractions 0511
Top Beaches 0411
Culinary Tour 0311
SPA-tacular in Caribbean 0211
Caribbean Family Holiday 11/10
Summer Deals 5/10
Passion in Paradise 1/10
ANGUILLA
Happy in Eastern Carib 12/10
A Sliver of Shangri-La
Big Agent Plans for 2010 10/09
Branding of Anguilla 11/08
New Celebrity Status • 04/ 08
Winter Curtain Call • 01/ 08
Secret is out • 05/ 07 cover

Off-Posh Prices • 04/ 07

ANTIGUA & BARBUDA
Beauty on the Beaches COVER 711
The Beach is the Beginning 10/10
The Sandy Sister 02/10
Spread Carnival Fever 7/09
Festive Side 09/08
Wedding Bells- 07/08 Cover
Tropical Paradise • 05/ 08

Blessed with Beauty • 09/ 07
Twin Deals • 06/ 07

ARUBA
Easy as A-B-C: Selling the Dutch Islands 810
Divi"s Inside Edge 12/08
BARBADOS
A Blue Sky Holiday 6/10
The Bajan Macation • 04/ 08
BAHAMAS
Cable Beach • 06/08
BONAIRE
Easy as A-B-C: Selling the Dutch Islands 810
CAYMAN ISLANDS

CITE Report on Caymans 7/09
CITE Report • 09/ 07

CURACAO
Easy as A-B-C: Selling the Dutch Islands 810
Onsite Report 4/07
DOMINICAN REPUBLIC
Five Star Race • 0608
La Romana • 11/07
New hot Spot • 0107

GRENADA
Moves into Tourism
GUYANA
Land of Many Waters • 04/06
JAMAICA
Tie The Knot 0111
Jamaica on a Roll 710
The Heart of Jamaica 11/09
Luxury in Jamaica 11/09
Committed to Tourism 8/08
Cool Green • 02/ 08

Waterparks • 10/07
Hidden Charms • 03/ 07

MARTINIQUE
Isle of Flowers • 05/ 07
Living Well • 02/06
PUERTO RICO
Beyond the Surf, Sand 3/10
Golfing 08/09
Star-Studded 12/08
SAINT MARTIN
Paassionate & Plaayful
Taste of Europe 12/08
Upper Market • 07/08
SMART Report • 07/ 07

ST. KITTS
Caribbean’s Sweetheart 910
Expansion Plans • 03/ 08
ST. LUCIA
The Newest Edge 12/09
For Kids & Grown-Ups 10/08
Almond Smugglers • 09/ 07

From Golf to Marinas • 06/06

ST. VINCENT &

THE GRENADINES

Island Hopping • 03/ 08
TURKS & CAICOS
Gold Coast 10/09
U.S. VIRGIN ISLANDS

America’s Caribbean 3/10
Team Spirit 12/08

EUROPE
ROUND UPS
City Break 711
Summer Festivals 0611
Baltic Cities 0511
Central & Eastern Europe 0311
Jewish Heritage 0111
Central Eastern Europe 03/10
AUSTRIA
Vienna Tops the List of Best Cities To Live In 6/10
Waltz through Vienna 11/09
Vienna: Hip & Festive 3/09
Vienna's Passion 10/08
Vienna Culture • 05/ 08
Along the Danube • 04/ 08

New Properties • 09/ 07
atcb Unites Region • 06/ 07
Vienna Happenings • 03/ 07

BELGIUM & FLANDERS
Flemish Landmarks and Festivities
River Towns 12/10
FLANDERS for the Casual Connoisseur 9/10 COVER
FLANDERS
Cultivating a
Taste for Finer Things 3/10
FLANDERS Antwerp 12/09FLANDERS: Stellar Sites 10/09
Arrive as a Visitor, Leave as a Belgian 08/09
Belgian Hotels • 07/08
Wallonia • 10/07

BRITAIN
Trail Back to London 3/10
Weekend in London 12/08
Top Hotels 06/ 08
Liverpool • 04/ 08
Eurostar Paris/London • 1107

BULGARIA
Central Eastern Europe 03/08
CANARY ISLANDS
Classics in Canaries • 01/08 Sunny Canaries • 11/ 06
CROATIA
A Country for All Seasons 910
Croatia’s Adriatic Coast 3/10
Europe’s Newest Riviera 4/09
Something big in 2009 • 09/08
Wine Country • 04/ 08

Cultural Circle• 10/07
Heart & Soul • 04/ 07

CYPRUS
Highlights From the Birthplace of Beauty Cover Nov. 2010
Cyprus thru Centuries 1/10
Golden Anniversary 10/09
Cypriot Primer 10/08
From Wine to Water 6/08
Loving the Island • 10/07
Cool Cats • 09/ 07

CZECH REPUBLIC
Gentle Evolution Cover 7/10
Bohemian Attractions 12/09
Footsteps of princes 10/08
For Young at Heart • 08/ 07

DENMARK
Scandinavian Smorgasbord 810
Culture & History • 01/06
FINLAND
Helsinki By Design 810
Scandinavian Smorgasbord 810
Not just in Summer 10/08
Helsinki's New Face • 04/ 08
Rauma • 05/06

FRANCE
Design Hotels In Paris 11/10
France’s Big Summer Festivals
Still Among Top Five 1/09
Rhone Alpes Region • 02/ 08
ASTA in Lyon • 12/ 07
Eurostar Paris/London • 1107

GERMANY
FIFA Women’s World Cup 0311
Promoting Health & Wellness 10/10 Cover Feature
Mainz and Much More 6/10
Designs on creative Germany 3/10
Oberammergau Passion Play 08/09
GTM ’09 Visits Northeast 7/09
Networking in Bavaria • 09/08
Beating the Euro • 04/ 08
Posh Palaces • 03/ 08

Automotives • 03/ 07
What Not to Miss • 02/ 07
Dusseldorf • 09/06
GREECE
Northern Escapades 10/10
Greek Suppliers • 08/08
Greek Cruises • 02/08
Island Trio • 08/ 07

GREENLAND
New Access • 05/ 07
HOLLAND
Rembrandt & Tulips • 01/06
HUNGARY
High End Value, Old World Ambience 5/10
Budapest Live Arts 12/08
Celebrating Budapest • 04/ 08

IRELAND
Go where Ireland Directs your 310
Finding Yourself • 03/ 08
Dublin • 11/07
Foynes SeaPlanes • 10/07

ITALY
Salerno, Amalfi Coast 11/10
Get Lost in Erice, Sicily 5/10
The Veneto 1/10
Tuscany 03/09
Roman Revival1/09 Cover
Ri mini celebrates 11/08
Deals & Sunshine 09/08
Affordable Italy 6/08
Western Sicily • 01/ 08

Abruzzo • 07/ 07

LITHUANIA
Close up at Vilnus • 08/ 07
MALTA
Historic Tempos 12/08
Many Faces • 05/04

NORWAY
Scandinavian Smorgasbord 810
Stavanger • 04/ 08

In the fjords • 01/06

POLAND
Fall In Love With Warsaw 810

Top Summer Destination 510
Old cities Revisited 11/08
New Found Power • 04/ 08
Gdansk • 05/ 07

Krakow • 02/06

PORTUGAL
Azorean Journey 0111
What’s New in Portugal? 9/10
Invests for Tomorrow 10/09
Heritage Travel 1/09
Affordable Luxury • 07/07
Hosts Wine Tasting • 10/07

Out of Lisbon • 11/07
ROMANIA
Town and Country 11/09
CEE Round up • 03/08

Great Value • 06/06
RUSSIA
Siberia and the Trans-Siberian: The Mother of Rail Rides 07/09
St. Petersburg • 07/08
W inter Festivals • 11/07
St Peterburg • 02/ 07

SCOTLAND
Scotland's Spirit • 12/07
Glasgow with Style • 0706

SLOVAKIA
CEE Round up • 03/08
10 Reason to Visit • 10/04
SLOVENIA
CEE Round up • 03/08
SPAIN
Spain’s Intangible Soul 0211
Road to Santiago 3/10 Cover
Valencia Shimmers 11/09
Barcelona & Costa Brava
Discover Galicia 1/09
Barcelona 12/08
Great Off Season Value 10/08
Andalusia (Cover) • 08/08
Malaga's Culture• 05/ 08

Zaragoza • 01/08

Iberia's Capitals • 12/07
Prado's Debuts • 11/07
Cutting Edge Madrid • 08/ 07
Valencia • 04/ 07

SWEDEN
Scandinavian Smorgasbord 810
SWITZERLAND
Eye on Premium Prize 7/09
Cultural Lavaux • 02/08
Basel, Fribourg • 09/ 07
Basel Quietly Classy • 05/ 07
Scenic Postbus • 01/ 07

TURKEY
Crossroads of Empires 711
The Best of the West 0511
Cave Hopping in Cappadocia
Turkey’s Treasures 12/09
Seductive Istanbul 5/09
Hideaway 'St. Tropez' 11/08
Land of Sunrise • 05/ 08
Endless Mysteries • 07/ 07

UKRAINE
Top Ten Sights • 07/ 07

LATIN AMERICA
Round Up Feature
Inland/Island Vacations: 711
Road to Machu Picchu 0511
Mundo Maya Update 0411
UNESCO Sites 0211
Live The Dream 1210
S. & C America • May 2008
ARGENTINA
Summer Escapes 0111
Maté to Malbec 810
24 Hrs in Buenos Aires 12/09
From A to C • 11/07
Learning to Tango • 10/05

BELIZE
Accessible Inland/Island Vacations 810
Belize Cruises 1/10
Heritage Groups • 02/08
Family Adventure • 07/ 07

BOLIVIA
May 2008
BRAZIL
Big, Fat Party in Brazil 10/09
Heart & Soul • 08/08
Bossa Nova Beaches • 03/08
Carnival • 09/07
Agent's Bargain • 05/ 07

CHILE
Comunas to Cordillera 710
Atacama Desert Gets Hotter 3/10
Chilean Surprises 11/09
From A to C • 11/07
Isla Negra • 07/0
6
COLOMBIA
Islas del Rosario 5/10
Cartagena Day Trips 08/09
Takes Giant Leap • 12/06
COSTA RICA
Natural Wealth 9/10
Eco Tourism at the Source7/09
Green Pot of Gold • 07/08
T he Greening • 10/07
A Front Runner • 03/07

CURAÇAO
Down Under • 04/ 07
ECUADOR & GALAPAGOS
Best of Both Hemispheres 710
Visiting Paradise 08/09
Secret Pacific Coast 3/09
Ever Changing 11/08
Traveling Mindfully • 01/08

Fragile & Focused • 08/ 07

EL SALVADOR
New World (Cover) • 11/ 07
GUATEMALA
Meet me at the fountain 12/08
Land of everlasting Spring 05

HONDURAS
Hello to Honduras 2/05 Cover
May 200
8
MEXICO
Family Adventures 0611
Ixtapa and Zihuatanejo 0311
Colonial Mexico 10/10
Fulfilling Your Basic Needs 6/10
The Soulful Side 12/09
Los Cabos for Luxurious Adventure 7/09
Hotel Chains 12/08
Uncommon Retreats • 0708
Report from Tianguis • 6/08
Puerto Vallarta • 12/07
Yucatan Glory Days • 07/ 07
Yucatan Peninsula • 05/ 07

NICARAGUA
May 2008 Round Up
Natural Beauty • 01/06

PANAMA
Growth Spurt • 0/ 07
Boca del Toro • 05/06

PARAGUAY
May 2008 Round Up
PERU
Road to Machu Picchu 0511
Amazon Odyssey: 11/10
Ancient Powers • 0908
Machu Picchu • 4/ 08
Festivals • 04/ 07

URUGUAY
May 2008 Round Up
VENEZUELA

May 2008 Round Up

 

Each monthly issue of JAXFAX features a unique destination
which includes an extensive article covering the destination,
plus an interview with the director of the destination's tourist office

JAXFAX works in collaboration with the National Tourist Office
to provide our readers with the most up-to-date information.

A special correspondent is sent on location to sample
that destination and write the "cover feature."
The interview is generally conducted by
our editor, Ryley Hartt or one of our correspondent.

To be featured as a JAXFAX Magazine's "Cover Feature"
a sponsor agrees to run two full page ads in a 12 month period.
In addition, the cover feature destination
also receives a "mini feature."

 

The date of publication of this mini feature is chosen
by the Tourist Office of that destination
within a 12 month time frame.

As with the cover feature, the mini feature is produced in
collaboration with the Tourist Office.

Cover features and mini features
are listed on the index at right.

Each editorial section with of a monthly issue
is also available for download on the left.

Just click on the cover to download that issue.
Both version are completely interactive as in the sample below.

Below is a sample cover feature and interview

Published With The January 2011 Issue

beijing
Beijing Your Way

By Marian Goldberg
In the last several years, so many experiential travel companies and specialty guides have started businesses in China that visitors can uncover truly unique and in-depth cultural experiences no matter the length of their stay. Since the 2008 Olympics, Beijing in particular has seen an explosion in special interest travel, and I decided to check this out personally.

Beijing by Motorcycle Side-car
Frenchman Yves du Parc, Vice President and General Manager of Beijing Sideways, parked his motorcycle on the street and showed up on time (no traffic jams for the motor bike) to meet at my hotel. He sized my helmet and adjusted my lap belt in the side car of his Chang Jiang (literally "the long river") motor bike, took my photo, and hopped onto his seat. Then he turned the key in the ignition, and we were off. I had traveled through Beijing many times before, mostly in the back seat of a taxi, but this was my first motorcycle experience ever! I was thrilled to feel the wind on my face as we zipped through Beijing's new Central Business District or CBD and I got up close to the phenomenal new skyscrapers. I snapped photos of The Park Hyatt tower, the Jianwai Soho Center, and the copper-colored Reignwood Building connected to the Fairmont Hotel by its distinctive “Sky Bridge.” I marveled at the Prospect Center, one of Beijing’s new “green” buildings, and The Place retail complex with its 820x98 ft. LED “Skyscreen” that is suspended from six stories (80 feet). We whisked past the China World Trade Center, the country’s tallest building, and the and the CWTC3. I was blown away by Reem Koolhaas’ CCTV building, a non-traditional arch-like tower with the nick name “Boxer Shorts.” I shot blurry, moving photographs of the SOHO Guanghua, intriguing with its white panels sloping at various angles and circular windows sitting next to other colorful circular panels, all enhanced by street level semi-circular entrances and doorways. Speaking loudly over the street noise, Yves explained how SOHO stands for “Small Office Home Office,” and Guanghua Lu is the area’s major east-west thoroughfare.
We continued past the Ancient Ming Dynasty Observatory (circa 1442), now called the Ancient Astronomical Instruments Display Hall, situated at the southeast corner of Beijing's Jianguomen Bridge and on to the hutong alleyways of the ChongWenMen district, named for the gate that was once part of Beijing's city wall but was torn down in the 1960’s to make room for the Second Ring Road. We drove through the Gulou hutongs in the area of the Drum and Bell towers—one of the oldest monuments in Beijing—as well as the most famous hutong, Nanluoguxiang. We also explored Beiluoguxiang, Fangijia hutong, and Dongsi liutiao. We slowly motored through a food market hidden in a typical old hutong on Liuxie Street, a few hundred yards south of Tiananmen Square. Taking the motorcycle through the hutongs was truly a highlight. We got up close enough to actually watch old men playing Mahjong or checkers; kids tossing balls, eating ice cream from street vendors, or riding around in toy tractors; and old men and women just walking around in their pajamas, as they view the streets as their yard. In fact, the streets were so narrow that we got stuck behind a small van (which wasn’t supposed to be there) that could not turn one of the street corners. Yves got off the motorcycle to help hand turn the van with some of the residents. This actually turned out to be a great way to meet the locals.
Following the hutongs, we drove to a Pearl Market called Hongqiao. We parked the motorbike and hopped off. Inside, we meandered our way through the stalls with vendors shouting to me in broken English about some great deals on their handbags, shoes, and household items. An escalator to the third floor led us to where discount pearls and pearl jewelry are sold. Proceeding onward to a back corner stairway, we headed up one more level, where only the finest pearl jewelry was for sale. Another small entrance provided direct access to a “secret” rooftop terrace and garden. It was a glorious, private, panoramic view of Beijing, with the CBD in the distance to the west and a clear view of the main tower of the 600 year-old Temple of Heaven to the east. We could also see the southern Chinese Gate of Tiananmen Square.
I thought the rooftop garden was the conclusion of the tour, but I was wrong. For next came a lovely ride along the Houhai Lakes, north of Tiananmen Square, which had been dug in the Yuan Dynasty (14th century) to berth barges from the Grand Canal and bring goods from around China and beyond to the Emperor in his nearby Forbidden City. The leafy, once-Bohemian neighborhood, now lined with chic and trendy bars, boutiques, restaurants and tourist Pedi-cabs, was just a drive-by en route to our last attraction, the NCPA: Beijing Opera House, affectionately called “The Egg.” Here, we once again parked the motor bike and got out to take a closer look. Newly completed in 2007, the 130,000 square foot, ultra modern elliptical dome of titanium and glass seats 5,452 people in three halls. It was designed by French architect Paul Andreu, who surrounded it with an artificial lake. Lit at night, it provides a dramatic contrast to the nearby 1959 formal Soviet-style Great Hall of the People, designed by Zhang Bo, where legislative and ceremonial activities are held.
This two-hour tour was all I had time for, but Beijing Sideways also offers full-day and over-night motorcycle side-car trips to the Great Wall, which include hiking and a first-quality French picnic atop one of the wall towers. Here, Canadian Jacques Mc Neil, found it so romantic that he told me he actually proposed to his girlfriend atop the tower—far away from the tourist throngs.
Beijing Sideways has five full-time “Insider Guides” and two part-time guides. They speak English, French, Spanish, Romanian, Dutch, German and Chinese. They have taken honeymoon couples to groups as large as 80 conference participants. So far, their oldest guest was 86, but they have even taken six-month-old babies on the city tours.
beijing
Beijing Culinary Safari

British food writer Tom O’Malley came to Beijing in September 2008 to learn the Chinese language and the language of Chinese food. In March 2009, he became the dining editor of the local English-language daily, The Beijinger, and in June 2010, he left to pursue his freelance career and to begin offering culinary safaris around Beijing. Tom explains that because Beijing is a Political Center, it is a melting pot for all the provincial governments and their cuisines. Each government’s capitol headquarters brought along its own regional chef, who set up a restaurant in the hotel in which the provincial diplomats stayed. In a short time, provincial food exploded around the city, and now residents and visitors can enjoy food from every corner of China, right in Beijing. In fact, there are over 40,000 restaurants in the city!
Tom encourages visitors to explore the rich diversity of ubiquitous street food snacks called Xiao Cho or “little eats,” which have been available on Beijing streets for hundreds of years. It is the Beijing Muslim minority or “Hui,” who are responsible for many of these snacks that are not well known overseas. They are mainly located around Niu Jie, meaning “Ox Street,” where there is a colorful Muslim market selling lamb dumplings (since they don’t eat pork), all imaginable parts of sheep, sweets made of sweet sticky rice and lots of vegetable and lamb hot pots.
Hutong area restaurants are brightly lit, and drinking is a big deal. Locals enjoy a vodka-strong rice wine liquor called Bai Jiu (literally “white alcohol”) that is very cheap—about $2 for a half liter. There is lots of shouting and throwing of lamb sticks on the floor. In general, the restaurants in Beijing’s hutongs can offer some of the best food in the city, and a whole meal can often cost just $3 to $4. However, in order to make sure that the place is clean, it’s often a good idea to get a recommendation or go with a guide like Tom. When I dined with Tom and several other food writers this August, we ate at Qin Hua, on Meishuguan and enjoyed: tossed dry-rice noodles, pickled vegetables with black sesame-stuffed sticky rice balls, sour chilies, fried bamboo shoots, Guizhou style Laziji chicken with taro cubes, sour chili fried sea bass, and sour tomato soup—all for about ten dollars per person.
Upscale restaurants with big name chefs are also a growing trend, and it seems every hotel in Beijing has its special weekend Champagne brunch. Tom recommends the Westin Financial Street as the best. Additionally, while it’s not so easy to find a good Beijing signature Peking Duck, there are a few good locations, and Tom has some suggestions.

Time for Tea

Joel Schuchat hails from Montreal’s Jewish quarter, where he observed a “bizarre infatuation with Chinese food.” After finishing culinary school, he headed straight for Asia, and ended up in Beijing to learn more about Chinese food, language and tea. In 2005, he began a tea import-export business, through which he really got to know the ins and outs of “Maliandao,” Beijing’s tea district. His tours were a natural outgrowth of this; “There are so many stories to share, so many different angels. How is tea priced? How it is sourced? How should it be paired with food?” Joel tells me he likes dark chocolate with robust green tea.
Joel helps guests select tea, educates them on properly tasting teas, and offers behind the scenes insight into the tea growing regions of China and the world. He even talks about the history of tea, offers facts about the tea tree, as the single source for all types of teas worldwide, and introduces medical details such as weight loss and caffeine content.
Generally, the tour begins at 10 am at a tea shop that specializes in unique and famous green teas from a region in Anhui province. Afterwards, Joel guides guests through several of the main tea buildings to check out what is or is not going on. From here, they end up at another smaller location that specializes only in one type of Oolong from Chaozhou city, Guangdong province. After a few dozen shots of tea, everyone is usually starving, so they head for lunch. Once everyone is done with lunch, they continue walking towards the largest tea wholesaling building and stop at the last location to taste a few more of Joel’s favorite teas. By 3-3:30, everyone has had enough tea, and they are left alone to browse the shops, and Joel shows them who and what to trust in the area.
For lunch Joel takes them to a hidden North-Western Fujian restaurant run by a lovely family. The place is a gem in the rough, hidden amidst the huge tea market. Says Joel, “You can’t find it on your own, and guests often leave after marking the GPS coordinates on their cell phone.” They source many of their ingredients from their hometown on a weekly basis. Even though the place is completely nondescript, even a bit grungy, the food is just exceptional quality, and its nice to be able to blow people away with food on a walking tour that doesn't specifically have food as its focus. The tour, including lunch, costs less than $35 per person.

Hiking and Biking, Art & Outdoors

Australians Naomi Skinner and Scott Spencer founded Bike Asia in Guangxi province, China in 2003 after years of experience working in adventure travel. This January they will launch Beijing and Great Wall stand-alone trips, in addition to their longer country-wide travel programs. One interesting bicycle theme tour explores the Guan Yuan Pet Market. Other theme tours visit the homes of a couple of the old masters with a look at their private art, antiques, and furniture collections, while still others travel through the hutongs or visit the HouHai Lake region or explore and interpret the Forbidden City in terms of its Feng Shui. Bike Asia also drives guests out to a remote location of the Great Wall for a three-hour Great Wall bicycle trip.
Additionally, Bike Asia is launching several full day arts-oriented car or van trips. In the morning they will explore Beijing’s modern architecture and in the afternoon they will visit the 798 Arts District where participants will actually meet a couple of the local big name artists.
One particularly popular Bike Asia’s guide has his own small hiking and biking business. Hong Gao is a local Beijinger, in his mid-30s, who lived in Silicon Valley, California for several years working in IT. He decided to come back to China, and actually rode his bicycle from Beijing to Vienna. This experience led him to be interested in tourism. In addition to biking through the hutongs on his own, Hong offers a 6.2 mile Dragon Backbone Night Walk along the Central Axis of Beijing; the Beijinger’s Temple of Heaven, showcasing the lives of ordinary Beijingers—explaining their morals and visiting the world heritage Temple of Heaven with a traditional Chinese exercise session—and an Ice Hiking tour in winter only. Hong was also recommended by the Opposite House, Beijing’s chic and boutique Swire Hotel.
Zach Chen is a Chinese American, native of Chicago, who was a Wildland Firefighter in Idaho and is now one of the principal guides for another company, Beijing Hikers. Beijing Hikers offers scheduled (8 to 30 participants) and private hikes in and around Beijing. Some of their unique hiking locations include: cultural studies of temples in the countryside, a hike to a cave where people hid out when they were fighting the Japanese during World War II, a Chinese New Years’ hike including a dumpling making contest, and a Valentine’s Day hike to a hot spring resort. Another Beijing Hiking Leader, Sun Huijie is a fine artist and photographer, and she leads art related hike/tours to museums, galleries and public art spaces.
All these tours truly reveal a unique side of Beijing, demonstrating what a fascinating city it is. Scott Spencer of Bike Asia summed up the real reason to visit Beijing and take part in one or more of these experiences as follows, “China is probably one of the most dynamic places in the world at the moment. There is so much happening it is difficult to keep up. The contrasts couldn't be more dramatic with the modern China to the little changed rural areas we visit. Culturally it is a puzzle that is a delight to try to solve knowing that you never will. The landscapes and cycling are relatively unknown and incredibly impressive. I enjoy myself everyday.
For further information, contact the China National Tourist Office at 212-760-8218; e-mail: info@cnto.org or online at www.cnto.org

EXCLUSIVE INTERVIEW by Ryley Hartt


XinhongZhang
Ms. Xinhong Zhang, Director of the China National Tourist Office in New York

Shanghai in the Limelight

Fresh off the success of hosting the largest professional travel show in Asia, Ms. Xinhong Zhang, Director of the China National Tourist Office in New York sat down with us to reflect on the highlights from 2010 and offer a glimpse at her plans for 2011.

Shanghai hosted two major events this year, the World Expo 2010 Shanghai and China International Travel Mart. Can you comment on the relative success of these events and the impact they had on Shanghai and the promotion of tourism to China?
From my personal point of view, these two events are different from each other. The first is a national event with the participation of most of the countries in the world and international organizations. The World Expo is excellent for my home country, exposing China on a global stage to be experienced and known by everyone, which helps to promote access to China and the service industry in China. The second is a national travel industry event that consolidates and enhances the awareness of China as a tourist destination in Asia and in the world. CITM has put China’s travel industry on the world tourism stage and sent a welcoming message to visitors from all the corners of the world.
These two events both took place in Shanghai this year, which was very valuable for Shanghai and its neighboring areas. Shanghai’s city government and its people did a good job.

Did either of these events help the tourism industry to identify target markets or special interest groups that might be helpful in your planning for next year?
Our regular market consists mostly of visitors who are 50 and up. Our biggest special interest market is college students, which is on the rise due to exchange programs among universities of the two countries. The second special interest is the cruise market. We have built a couple of ports in recent years to accommodate ocean cruises along the eastern coast of China. The golf market is also important for us and we have developed very quickly in this segment with golf courses spreading out across the country.

Are there any emerging attractions or destinations to report on?
Yes, the secondary cities will be promoted in the U.S. market, in addition to the first-tier cities like Beijing, Shanghai, Xi’an, Guilin, Guangzhou and the Yangtze river cruises.
These secondary cities are those of Dalian, Tianjin, Qingdao, Hangzhou, Nanjin; Xiamen in the east coast of China; the inland cities of Chengdu, Chongqing, Kunmin and Lhasa, which are also the hub cities to explore the southwestern areas of China. Among these cities, there are more and more new international hotels and resorts.

Can you give us an update on some of the new hotels you’re seeing?
As of May 2010, there are 7,847 hotels rated from one star to five star. Among the total number, there are 340 five-star hotels, 1,314 four-star hotels and 3,368 three-star hotels. New hotels are currently going up in Beijing, Shanghai, Tianjin, Qingdao, Hangzhou, Chongqing and Sanya, among others.

Is there any new flight service from the U.S. since this time last year?
China’s major carriers like Air China, China Eastern, China Southern and Hainan airlines are serving between China and the U.S. on a daily basis, starting from the cities of Los Angeles, San Francisco, New York and Seattle.
U.S. carriers like United, Delta and American all have daily flights from different U.S. cities to China starting from New York, Newark, Chicago, San Francisco and Washington DC.

What upcoming events should travel agents and visitors mark on their calendars?
For trade events, China International Travel Mart is recommended for tour operators. CITM is an annual event that is held in Shanghai and Kunming alternatively. As the largest professional travel mart in Asia, CITM has drawn the attention of people in the tourism industry worldwide. Participants in CITM come from all sectors of the travel industry including international and domestic tourist organizations, travel agencies, hotels, airlines and related travel companies. The CITM Organizing Committee is sparing no effort to invite, through various channels, buyers with strong competitiveness from China (including Hong Kong SAR, Macao SAR, and Taiwan Province) and other countries and regions in the world to participate in the mart. Strict participation conditions and invitation procedures will guarantee the quality of buyers, so that the participants will surely enjoy the great benefit at CITM. Professional trade days will be arranged exclusively for registered delegates to ensure value in participation in CITM. For the year of 2011, CITM will be held in Kunming October 27 - 30.
Agents can contact the China National Tourist Office at 212-760-8218; ny@cnto.org; or visit www.cnto.org